Hublot emerged as a revolutionary force in 1980 when Carlo Crocco launched the brand, naming it after the French word for “porthole” – a nod to its iconic dial design. It made history that year by being the first watchmaker to combine 18K gold cases with natural rubber straps, a bold fusion that broke traditional horological norms and laid the foundation for its core philosophy: “The Art of Fusion”. This philosophy, emphasizing the blend of tradition and innovation, has guided the brand’s development for over 40 years.

The brand’s fame soared in 2005 with the launch of the Big Bang Series, a chronograph with exposed screws, bold case designs, and innovative material combinations that won international design awards instantly. Hublot also leads in material innovation, developing patented Magic Gold – the world’s first scratch-resistant 18K gold alloy – and using high-tech ceramics, sapphire, and carbon fiber in its timepieces. In 2010, it launched its first in-house UNICO movement, showcasing its technical prowess.

Acquired by LVMH in 2008, Hublot preserved its avant-garde spirit, collaborating with sports and art icons while expanding its collections, including Classic Fusion and SHAPED Series. Each watch embodies its pioneering ethos, blending hand-finished craftsmanship with modern technology. Today, Hublot remains a leader in Swiss haute horlogerie, continuing to push boundaries with its fearless innovation and the art of fusion.

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