Longines’ legendary journey began in 1832 when Auguste Agassiz established a watchmaking workshop in the Swiss village of Saint-Imier. A pivotal turning point came in 1852, when his nephew Ernest Francillon took over, building a centralized factory and naming the brand after the local field “Es Longines” — laying the foundation for its enduring legacy. Francillon was a pioneer in trademark protection, registering the Winged Hourglass logo in 1880, which remains a symbol of the brand’s precision and craftsmanship to this day.

The brand’s iconic collections reflect its commitment to elegance and functionality. Launched in 1954, the Conquest Series was Longines’ first registered collection, blending sporty style with daily practicality, featuring durable materials, automatic movements, and water resistance, beloved for its versatility. The Master Collection, launched in 2005, embodies classic商务 elegance with refined dials and intricate complications like moon phases.

Longines has a history of innovation, from creating the world’s first high-frequency chronometer to developing reliable automatic movements like the L888 with silicon balance springs. Crafted by skilled artisans, each watch undergoes rigorous testing, combining premium materials with meticulous finishing. Adored by pioneers and watch enthusiasts worldwide, Longines remains true to its ethos, blending nearly 200 years of heritage with modern craftsmanship, standing as a beacon of Swiss elegance and precision.

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