Lacoste T-shirts have a legendary origin rooted in innovation: in 1933, French tennis champion René Lacoste, nicknamed “the crocodile” for his tenacious playing style, designed a short-sleeve knit shirt to replace the cumbersome long-sleeve attire then standard on tennis courts. Partnering with industrialist André Gillier, he created the first Lacoste T-shirt, later named L.12.12, marking the birth of a global icon and even pioneering the concept of clothing logos with its embroidered crocodile.

The hallmark of Lacoste T-shirts is their iconic petit piqué cotton fabric—soft, breathable, and durable—crafted with meticulous knitting techniques that ensure comfort and longevity. The green embroidered crocodile logo on the chest, designed by René Lacoste’s friend Robert George, remains a symbol of the brand’s heritage, with each logo requiring around 1200 stitches to complete. Today’s designs retain classic elements like ribbed collars and baseball seams, while incorporating modern upgrades such as ultra-dry moisture-wicking technology and recycled materials.

Available in a wide range of colors and fits, from classic regular to relaxed oversize, Lacoste T-shirts balance sporty functionality with everyday versatility. Crafted with rigorous quality control—including 16 inspection steps per piece—they seamlessly transition from tennis courts to casual outings. Over nearly 100 years, Lacoste has preserved its core ethos, merging sporting heritage with French elegance, making its T-shirts a timeless staple that embodies effortless style and enduring craftsmanship.

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