The 24/25 home kit’s core design pays dual tributes: to Juventus’ century-old black-and-white identity and the spirit of lunar exploration. The classic black and white remains the base, reimagined with a subtle all-over cratered graphic that replicates the moon’s surface. Crafted via 3D engineering, the three-layer fabric creates both visual depth and tactile texture, symbolizing the club’s commitment to pushing boundaries—just like the pioneering lunar missions that inspired the design.

Visually, the jersey balances simplicity and innovation. Juventus’ iconic crest, featuring the streamlined “J” motif and shield design, is prominently embroidered on the left chest. Adidas’ signature three stripes in black and white run down the shoulders, complementing the crew neck collar in matching dual tones. Notably, the jersey has no front-of-shirt sponsor—following Jeep’s contract expiration—highlighting the pure design and lunar-inspired aesthetic.

Performance and sustainability are integral. The player version uses adidas’ HEAT.RDY technology, with advanced materials maximizing airflow to keep athletes cool during intense matches. The fan version adopts AEROREADY fabric for moisture-wicking comfort. Both versions are made of 100% polyester, with recycled materials integrated to align with environmental commitments. The tailored fit ensures mobility for players and comfort for fans.

Priced at £130 for the on-field version and £85 for the fan edition, the kit went on sale globally via Juventus and adidas official channels post-launch. It debuted in the club’s 24/25 Serie A opening match, quickly becoming a fan favorite. More than matchwear, this jersey symbolizes Juventus’ fusion of tradition and innovation—honoring its past while inspiring new horizons in the 24/25 season.